INTRODUCTION
Digitally crafted for an elegant, unique and emotional impact design
Design Approach
At Emotional Objects, collaboration feels like a seamless blend between beautiful product design, 2nd or 3rd generation portuguese craftsman and a powerful, sophisticated and refined user experience. All Emotional Objects are designed and manufactured with the purpose of making a connection with people, eliciting responses such as happy sensations, as a smile, or even passion.
Redesigning the website and developing project management with the most creative excellence, has led me to drive tangible results and elevate this brand's market presence, as well as building the desired emotional impact, as a whole.
ABOUT THE PROJECT
The Creative Driving Force Behind
EO's Vision and Innovation
This brand's journey has been marked by numerous successful projects that have not only met but exceeded clients' goals, solidifying their trust and presence as a leading innovator in the art and furniture landscape. A strong management team, a visionary architect, excellent backend engineering and an outstanding design.
At the core of EO is a full commitment to not just meet, but exceed, client expectations. As a Creative Director I designed and tailored unique UI & UX, ending on an immersive and interactive digital experience.
PROJECT GOALS
Time is still a commodity that most clients simply don't have. This challenge came with two different milestones. First conceptualizing the website, followed by designing additional deliverables such as catalogues.
The website needed to combine a strong institutional presence with an online store, contributing to international expansion and recognition.
01. Strong immersive images
Joining aesthetic elegance in either ambience or detailed photos, with functionality to create objects that are both visually appealing and fundamentally original, makes EO a distinguished, award-winning brand. Their designs reflect EO's unique identity and goals.
02. Clear and charismatic lettering
The lettering approach focuses on creating a cohesive and impactful identity that resonates deeply with the target audience. I immersed myself in the essence of their business to develop a brand strategy that stands out in a crowded market, while maintaining elegance and readability.
03. Minimal and simple ui, layouts, menus
Navigation patterns were designed based on a deep understanding of user behavior. The simple and intuitive navigation enhanced interaction, utilizing another standout feature - the AI/AR.
04. Testing and implementing AI/AR
Having cutting-edge 3D renders and designs is essential, but learning how to present them in a way that offers users an exclusive experience and a better perception of each object and its relation to space was a truly fantastic part of this project. This was achieved using "Vectary" software.
CONCLUSION
Benefits this client got from this project
This initiative has proven highly successful in boosting online sales.
Through captivating beautiful products, but also throughout a strategically tailored experience, both "kpis" and their users have been giving excellent feedback regarding the quality of the digital, being in harmony with EO's top-of-the-edge products.
