ABOUT THE PROJECT
The Creative Strategy
Behind Smart And Cold
The creative strategy for Smart and Cold focused on acquiring the company and redefining its market presence. This included a significant redesign of the corporate brand to better align with the cold chain sector, updating the website, and integrating it with an online store.
As Creative Director, I played a key role in developing the digital strategy, designing the new user experience and website layout, and reimagining how new products are showcased and sold.
PROJECT GOALS
When transforming an established corporate identity through digital means, it's not just about evolving to achieve new online sales milestones. Often, this requires a complete reimagining from the ground up to effectively reach the core target audience.
This process includes redesigning the corporate identity and developing a digital strategy aimed at business growth. It involves maintaining trust with existing clients while creating optimal conditions to attract new leads and opportunities.
Reimagining the presentation and sale of new products called for a complete overhaul of the user interface and experience. This involved a deep understanding of the new products and their optimal presentation, ensuring everything was aligned with the brand's strategic vision.
The introduction of new values, a refreshed logo, revamped website, and updated social media presence led to a significant boost in sales and the generation of new business opportunities.
