ABOUT THE PROJECT
Patient Navigator is a specialized medical portal
It was designed to support and guide patients with conditions such as metastatic breast cancer and stroke, helping them better manage their lives.
I was asked to assist a dedicated team exclusively for Pfizer Sweden in designing the user experience across both desktop and mobile devices.
It first started with designing the German platform, followed by the Swedish one.
PROJECT GOALS
A new color palette was created for Sweden, which involved some adjustments.
More than just an iteration of the German platform and project "HILFE FÜR MICH," Pfizer Sweden also requested follow-ups with the development team.
I was responsible for designing both desktop and mobile experiences.
CONCLUSION
Patient Navigator, is a crafted Journey for all patients within the program
This entire user experience was crafted by designing a pharmaceutical look and feel, incorporating cheerful colors, and featuring a delightful mascot named Paco.
The main focus was the milestones canvas, which allowed patients to access all their medical appointments throughout their journey. This included detailed information on diagnostics, as well as psychiatric and psychological follow-ups. The portal also enabled physicians to communicate with patients by leaving messages.
I contributed to the design of the UI and UX for both desktop and mobile platforms, and was also responsible for creating advertisement deliverables, including banners.
This project achieved significant success for Pfizer Germany and Pfizer Sweden, delivering valuable benefits to both patients and physicians.
