Inspired by Brazilian street football, JOGA channels the essence of Joga Bonito — a philosophy rooted in freedom, creativity, and expression. As football evolved into a data-driven sport, JOGA was created to challenge that shift, bringing the focus back to raw talent and the artistry that once defined the game.
Concept
& Inspiration
The main focus was to create a fresh new approach to a more "high-end" or even "premium" look, concerning the website layout and flow.
This was achieved with stronger punchlines, elegant details in campaign activations, a more refined UI with the best practices, and a more fluid experience, turning it into a cleaner and polished online store.
Creative direction and strategy were both crucial for design improvements, helping collection and product pages to have better results in engagement and sales.
