INTRODUCTION
Human centered tax company
Design Approach
Vaült was created as a contemporary tax consultancy brand focused on helping expatriates navigate the Portuguese tax system with greater clarity and confidence. My design approach was built around simplicity, trust and sophistication — translating a complex and traditionally formal subject into a digital experience that feels accessible, secure and human.
The visual identity and website were designed to communicate professionalism without becoming overly corporate, combining strong typography, clean layouts and carefully considered interactions to create a calm and reassuring user experience.
ABOUT THE PROJECT
Vault identity and ADN
I was responsible for developing Vaült’s digital presence from a UX/UI and brand perspective, creating a complete website experience around its tax consultancy services in Portugal.
The platform was structured to clearly communicate services such as Portuguese personal income tax, IFICI (NHR 2.0), international tax coordination and private online tax consultations. Particular attention was given to simplifying complex information, creating clear user journeys and establishing strong calls to action throughout the website.
The design also reinforces Vaült’s core values of privacy, security, transparency and straightforward guidance, while positioning the brand for an international audience looking for professional support when relocating to or living in Portugal.
CONCLUSION
Benefits of this project
The result is a distinctive and professional digital identity that transforms a complex service into a much clearer and more approachable experience.
Through a combination of branding, UX/UI design, information architecture and carefully structured content, Vaült now presents its services with greater clarity and credibility while guiding users naturally towards consultation and support.
The project created a solid digital foundation for the brand — one that communicates expertise, builds trust and supports Vaült’s ambition to make Portuguese and cross-border taxation simpler for international clients.
