DESCRIPTION
The Logo and the Layout
As Lead UI/UX Designer, I collaborated with Cooltribes for about three years, creating designs for diverse clients worldwide, with main accounts in Germany, Sweden, Dubai, Switzerland, and Portugal.
For the corporate rebranding, I incorporated a "Swiss DNA" style into a clean, simple layout, utilizing strong typography and color contrast. The goal was to seamlessly merge "Cool" and "Tribes" into a single cohesive identity.
I also redesigned the website, emphasizing surfing—one of the company's core values—on the homepage. The site features a portfolio section showcasing case studies of special projects. I designed and developed the site using WordPress as the framework.
