INTRODUCTION
Digital in the Steel Industry
Design Approach
For the past several years, I have worked closely with Magasteel as a digital and creative partner, helping the company strengthen its brand presence and evolve its digital strategy. The approach has always been centred on clarity, consistency and attention to detail — creating a stronger visual identity while making the digital experience more intuitive, engaging and aligned with Magasteel’s position in the steel industry.
ABOUT THE PROJECT
Clean industrial aesthetics
The project has grown far beyond a website redesign. My work has included the complete redesign and evolution of Magasteel’s digital platform, new branding elements, animated logos and iconography, product brochures, small editorial publications, video editing and immersive visual content. The website was also expanded into several languages and now includes a dedicated Partners area, supporting Magasteel’s international presence and making its products, services and partnerships easier to explore.
The new interface combines strong industrial aesthetics with a clearer information architecture and more intuitive navigation, creating a more contemporary and professional experience across desktop and mobile.
CONCLUSION
Benefits of this project
The result is a more coherent, recognisable and engaging digital ecosystem for Magasteel. The redesigned website offers a stronger user experience, improved presentation of products and services, better support for international audiences and a more consistent brand across digital and printed communication.
The project continues to evolve as part of an ongoing partnership with Filipe Magalhães and the Magasteel team, allowing the brand to continuously improve its communication, digital presence and overall customer experience.
