INTRODUCTION
Premier Restaurants Hub. A Digital Platform for F&B
Design Approach
Introducing "Hub Of 50," a premier restaurant hub designed to showcase the 50 best restaurants in every city. This innovative platform provides users with a curated selection of top-rated dining establishments, ensuring a memorable culinary experience no matter where they are.
"Hub Of 50" simplifies the search for exceptional restaurants by offering detailed profiles, customer reviews, and ratings, making it easy to find the perfect place for any occasion.
Whether you're a local foodie or a traveler seeking the best eats in town, "Hub Of 50" is your go-to guide for discovering outstanding dining destinations.
ABOUT THE PROJECT
This Hub is a Storytelling Narrative for users, featuring the top 50 restaurants and vineyards
A storytelling narrative guides users through "Hub Of 50," showing them that this is the hub they've been eagerly anticipating. The platform is displayed with a clean, simple layout. The logo animation, typography, and colors were carefully chosen to highlight the elegance of the service and its partners.
Market and concept validation were conducted through surveys in the city of Porto, where the pilot was set to launch.
PROJECT GOALS
The Hub was designed as both a B2B and B2C project, partnering with restaurants to ensure they attract the most suitable clientele. Recognizing that digital transformation has not reached all restaurants, the Hub would create a strong and simple webpage for every partner restaurant without an existing website, ensuring their presence on the platform. As Creative Director, I also managed the video and photo production team.
Food Tours are another exciting feature, offering tourists an easy way to immerse themselves in the local culture. These tours provide curated itineraries that make vacations more interesting and enriching.
Corporate stationery and promotional materials
All deliverables were designed having the branding as main focus, to create branding awareness.
Solid Branding Identity
"HUB OF 50" is a distinguished branding identity meticulously crafted to represent 50 of the finest restaurants and vineyards.
Trendy design
The sophisticated yet inviting design of the "HUB OF 50" identity embodies the elegance and prestige associated with these top-tier establishments. By uniting these exceptional venues under one cohesive brand, "HUB OF 50" not only celebrates their individual achievements but also creates a unified platform that stands as a hallmark of quality and distinction in the food and wine industry.
Essence of food and wine
This brand encapsulates the essence of culinary and viticultural excellence, offering a curated selection that highlights the pinnacle of gastronomic and wine experiences.
CONCLUSION
Benefits of this project
This concept emerged from the challenges left by the pandemic, such as restaurants closing due to a lack of clientele. Meanwhile, delivery services were starting to boost the food and beverage market but faced issues with meeting speed demands.
From a directory of restaurants, the Hub was born, powered by restaurants and their clients. Designed to offer the best suggestions.
