INTRODUCTION
The digital expansion of the ZØR group resulted in the creation of new platforms.
Design Approach
The ZØR-Mor branding was developed based on the "DNA" previously crafted for ZØR-Thermal, the main company.
In addition, I created motion graphics for the logo animation.
Subsequently, I helped conceptualize and design a unique digital platform for the ZØR-Mor website, having as central pillars - Prevent, Wellness Management and Safety. I also contributed to the copywriting for the website after receiving specialized training in cold chain solutions.
With the help of a skilled development team, I successfully harmonized design requests with both the frontend and backend development processes, while managing the project and team.
PROJECT GOALS
As a Creative Director for the group, my role entailed achieving a consistent graphic appearance and a familiar UI across all ZØR platforms, ensuring that each one offered a unique and engaging user experience.
Time management is always a key factor in digital projects, so I implemented a strategy that involved weekly meetings with various team members to ensure all components worked in harmony to meet the deadline.
At the same time, I served as the Lead Designer, creating designs for both mobile and desktop platforms for different developers to implement.
CONCLUSION
Benefits from this project
Following the success of this project, several other digital platforms were designed, including ZØR-Monitoring, TØR-Digital, Smart, and Cold.
